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Raafi Rivero has directed numerous advertisments, short films, and music videos in addition to work in design. His directing credits include a suite of promos for HBOʼs True Blood, content for Microsoft, Sony, The Rockefeller Foundation, and an Art Directors Club award-winning viral campaign for the Maryland Lottery. His transmedia film pitch Heart of the City was the inaugrual winner of London's Power to the Pixel competition in 2009 and part of IFPʼs No Borders film market the follwing year. Their Eyes Were Watching Gummy Bears, his 2010 short, has played 22 film festivals to date, winning honors in multiple cities. Raafi's music videos for Ghostface Killah and Styles P have aggregated over a million views online.

Raafi holds an MFA in Film from Howard University and a BA in Art/Semiotics from Brown University. Raafi's writing about new media has appeared in The New York Times.